How Ticketopolis helped verify Monterrey's Guinness World Record for largest folk dance

Today, 1095 dancers filled Plaza Zaragoza in Monterrey, Nuevo León, and set a new Guinness World Record for the largest Mexican folk dance ever performed. Ticketopolis was there too, not on stage, but behind the scenes, providing the registration and headcount system that helped support the official Guinness verification.

A record built by the whole city

The event was organized by the Monterrey city government in collaboration with Conarte, with choreography led by maestro Jaime Guerrero and more than 40 different dance groups performing together. The routine ran for roughly 30 minutes and wrapped up around 7:00 p.m., with Guinness World Records officials completing their verification by 8:00 p.m. Carlos Tapia of Guinness World Records confirmed the result on-site, alongside official witnesses Alejandro González and Francisco Torres: an official count of 1095 participants: a new world record.

Why a record like this needs more than one count

A Guinness World Records attempt of this size doesn't rest on a single headcount taken by a judge glancing across a plaza. Official witnesses validate the attempt against Guinness's guidelines, but an event with over a thousand simultaneous participants also benefits from an independent, documented registration trail: proof of exactly who showed up, when they checked in, and how the final number was reached.

Where Ticketopolis came in

For this event, Ticketopolis provided the registration and check-in system used to track participating dancers as they arrived, generating a real-time, timestamped count that stood alongside the official witnesses' tally. It's the same underlying capability Ticketopolis provides for any large event: QR-based check-in and real-time analytics, applied here to a use case a little different from a typical ticketed show: supporting documentation for a Guinness World Record attempt, rather than admission to a concert or conference.

What this shows about handling scale

Most events Ticketopolis supports involve getting a crowd through a door efficiently. This one required something slightly different: an accurate, defensible count of participants gathered in an open plaza, produced fast enough to hand off to Guinness officials the same evening. The same real-time check-in infrastructure that tells a festival organizer how many people are inside their venue right now was put to work here to help document a genuine world record.

A record worth being part of

Monterrey's folk dance record is a point of civic pride, built by dozens of dance groups and a choreographer who spent months preparing a routine meant to be performed by over a thousand people at once. Being the platform trusted to help document that moment, accurately, and on a tight timeline, is exactly the kind of large-scale coordination Ticketopolis is built for.

Built for events of any size

Whether it's 200 people at a community fundraiser or over a thousand dancers attempting a world record, Ticketopolis's registration, check-in, and real-time analytics scale to match. Sign up free and see how the same tools that helped verify a Guinness World Record can support your next event.

Find it. Book it. Live it. However big it turns out to be.

What organizers who sell out their events actually have in common

Ask ten organizers who've sold out an event what their secret was, and most won't point to a single trick. They'll describe a handful of unglamorous decisions they got right early, before a single ticket went on sale. Across the events run on Ticketopolis, the pattern holds up often enough to be worth naming: the organizers who consistently sell out aren't doing one dramatic thing differently, they're removing friction at every step most events still leave in place.

They let the event page do real selling, not just hosting

A sold-out event almost always starts with a page that looks like it belongs to that specific event, not a generic form with a title swapped in. Organizers who treat their event page as marketing, uploading real venue photos, writing an actual description, and matching branding they're already using on social, tend to convert more of the traffic they drive to it. The page is doing work a flyer alone can't: answering a buyer's hesitation before they have to ask.

They don't make buyers choose between paying and attending

Nothing kills a sale faster than a checkout that only takes one kind of payment. Organizers who sell out consistently tend to accept card, cash, and installment payments side by side, so a family paying cash, a student without a credit history, and an international attendee aren't quietly filtered out before they ever reach the confirmation screen. The ticket type matters less here than simply not losing buyers at the last step.

They deliver the ticket somewhere it'll actually get opened

An event that sells out rarely has a pile of "I never got my confirmation" messages the week before. That's usually because the ticket showed up by WhatsApp as well as email, landing somewhere the buyer checks daily instead of an inbox they open twice a week. It's a small detail that prevents a surprisingly common reason attendees show up anxious, or don't show up at all.

They protect the tickets they've already sold

A sold-out show that gets undercut by duplicated or resold tickets at the door isn't really sold out, it's oversold in disguise. Organizers who get this right lean on automatic fraud detection running in the background.

They watch the pace, not just the final number

The organizers who hit capacity tend to check sales pace while there's still time to do something about it, not after the event closes. Real-time analytics showing where sales stand against a target lets them push a promo code, boost a campaign that's working, or release more inventory while demand is still building, instead of finding out what worked only once it no longer matters.

They treat marketing as part of running the event, not a separate job

Email campaigns, promo codes, and Facebook or TikTok pixel tracking show up again and again in the mix for organizers who sell out, not because any one of them is magic, but because they compound. A promo code rewards the buyers most likely to spread the word; a pixel shows which post actually drove registrations; an email campaign reaches people who already said yes once before. None of it requires a separate marketing tool bolted onto ticket sales.

The pattern, not the mystery

None of this is secret, and none of it requires a bigger budget than a first-time organizer has. It's the same event page builder, checkout, delivery, fraud protection, and analytics available on Ticketopolis from the first ticket sold. Sign up free now and put the same tools behind your next event that the organizers selling out theirs are already using.

Find it. Book it. Live it. Sold out or on your way there.

How to set up fast QR code check-in for your event

Doors open in 20 minutes. There's already a line of 50 people snaking around the building, and it keeps growing. If your check-in process depends on a printed list and a highlighter, that line only gets longer, and your staff ends up apologizing to everyone in it instead of waving them through. QR code check-in fixes the bottleneck at the door. Setting it up well is mostly about what you do before anyone shows up.

Start the morning of the event, not the night before. Ticketopolis generates a unique QR code for every ticket the moment someone buys it, so there's no batch export to run on event day, no spreadsheet to reconcile, no last-minute file to email around to 3 different people who each think someone else has the current version. What you do need to do is charge every scanning device, Android or iPhone, above 80 percent, confirm each one is logged in and connected, then run a couple of test scans on sample tickets. 1 minute of testing catches a weak signal or a dead battery. You'll still have 2 hours to fix it. Running a numbered or zoned event? Double check the seat and zone data on the scanner screen. Not just the green checkmark.

Staffing matters as much as the technology does. Split your line by ticket type if you sell more than 1, say general admission, VIP and press, so a single slow transaction at the front doesn't hold up the 40 or 50 people stacked behind it, all checking the time and wondering why a line for a scan is taking this long. For a concert or expo with 3 or 4 entrances, assign at least 2 scanners per entrance and put at least 1 staffer per scanner who can also handle exceptions. Someone always needs help. Running a conference or sports event with a hard 9 a.m. start? Open extra lanes 30 minutes earlier than you think you need. Arrivals cluster in the last 15 minutes before doors close, every time.

Exceptions are what organizers worry about most, so plan for them now. Ticketopolis delivers tickets by both WhatsApp and email, which means most attendees have 2 places to pull up their code even if their phone is acting up. For the rare attendee who still can't find it, your staff can look up the order by name or email right in the system, then resend the ticket or check them in manually. No need to pull you away from the line to sort it out. That's also why it's worth telling attendees at checkout, and again in your reminder messages, exactly where their ticket will show up. Fewer surprises at the door means a faster line for everyone.

The payoff of QR check-in doesn't end when the gates close. Every scan feeds Ticketopolis's real-time analytics, so you watch attendance build throughout the day instead of guessing. That's useful in the moment: if one entrance is scanning at half the rate of another, you'll see it on your dashboard and can shift staff over before the line backs up. It's even more useful 24 hours later. Comparing tickets sold to tickets scanned gives you your actual no-show rate by ticket type, and that number shapes how you plan capacity, staffing and pricing for your next event. If you sell 3 or 4 tiers, you'll also see which ones walked through the door and which ones mostly sat in people's inboxes.

None of this needs extra hardware. It doesn't need a dedicated IT person either. It needs an event set up correctly in Ticketopolis, 15 minutes walking your door staff through the process, and a mindset shift: check-in is part of the event experience, not an afterthought. Attendees remember how smoothly they got inside almost as much as they remember the show itself.

Find it. Book it. Live it. Ready to make check-in day one less thing to worry about? Sign up free now and set up your first event page on Ticketopolis in under 5 minutes.

Email campaigns, promo codes, and pixel tracking: getting more out of your event marketing

Most of the work behind a strong ticket sale happens before checkout ever opens: a flyer gets designed, a lineup gets confirmed, a mailing list gets built up event after event. The real waste isn't a lack of effort, it's that effort sitting in a tool that doesn't talk to the one actually selling tickets. Bringing email campaigns, promo codes, and ad tracking into the same platform as ticket sales means none of that earlier work has to start from zero every time.

Your past attendees are your best next audience

A list of people who already bought a ticket to a past event is one of the most valuable assets an organizer has, and one of the most commonly ignored. Built-in email campaigns let an organizer reach that list directly when a new event goes on sale, without exporting attendee data into a separate mailing tool and hoping the formatting survives the trip. A past attendee is dramatically more likely to buy again than a cold audience, which makes this list worth using every time, not just for the big annual show.

Promo codes do more than discount a ticket

A promo code is often treated as a blunt discount tool, but it's really a way to reward specific people without changing the price for everyone else. Early-bird access for last year's attendees, a partner discount for a co-promoter's audience, or a staff rate for volunteers all run through the same simple mechanism: a code that works for the people it's meant for and nobody else. Paired with an email campaign announcing it, a promo code turns a mailing list into a sales channel instead of just an announcement.

Pixel tracking tells you what's actually working

Facebook and TikTok pixel tracking answers a question most organizers are otherwise just guessing at: which post, which ad, or which campaign actually turned into a ticket sale. Without it, marketing effort gets spread evenly across channels because there's no data saying one is outperforming another. With it, an organizer can see that a TikTok clip drove more conversions than a boosted Facebook post, and shift the next event's effort accordingly instead of repeating the same spend out of habit.

One system, not three

The reason these tools matter together, not just individually, is that they all draw from the same data. An email campaign's clicks, a promo code's redemptions, and a pixel's conversion tracking all land in the same real-time analytics an organizer already uses to watch ticket sales. There's no separate dashboard to check for marketing performance and another for sales, because they were never two different systems to begin with.

A real help for organizers without a marketing team

Independent promoters, student organizations, and small nonprofits rarely have a dedicated marketing hire. What they have is a flyer, a list of people who came last time, and limited hours in the week before an event goes live. Email campaigns, promo codes, and pixel tracking exist specifically to make that limited effort go further, turning a mailing list an organizer already has into sales, and turning ad spend an organizer already made into something measurable.

None of this requires stitching together a separate mailing platform, a coupon plugin, and an analytics dashboard. Sign up free now on Ticketopolis and put your next event's marketing to work inside the same platform that's already selling the tickets.

Find it. Book it. Live it. And get more out of the effort you already put in.

Ticketopolis now delivers tickets by WhatsApp, in addition to email

Starting today, every ticket sold through Ticketopolis can be delivered by WhatsApp, alongside the email delivery organizers already rely on. It's a small change on the surface,one extra delivery channel, but it solves one of the most common complaints event organizers hear from their attendees: "I never got my ticket."

The problem with email-only delivery

Email has been the default way to deliver tickets for years, and for a lot of buyers it still works fine. But it isn't the whole story. Confirmation emails land in spam folders, get buried under promotions, or simply go unread until the day of the event, if they're opened at all. For organizers, that means a share of attendees show up without their ticket in hand, creating avoidable friction at the door and putting extra pressure on check-in staff who have to look up orders manually.

Why WhatsApp

WhatsApp is where a large share of Ticketopolis's audience already spends their time: checking messages throughout the day, not just when they think to open their inbox. Delivering a ticket there means it arrives somewhere a buyer is actually likely to see it, with none of the extra steps of searching an inbox the night of an event.

How it works

There's nothing new for organizers to configure. When a buyer completes a purchase on Ticketopolis, their ticket is generated and delivered automatically by email as before, and now by WhatsApp as well, sent to the phone number provided at checkout. The ticket itself works exactly the same way whether it's opened from an email or a WhatsApp message: the same unique code, ready to be scanned at check-in.

For buyers, that means one less thing to worry about. For organizers, it means fewer "I can't find my ticket" messages in the days leading up to an event, and fewer holdups at the door from guests who genuinely never saw their confirmation.

Who benefits most

This matters for every kind of event Ticketopolis supports, but it's especially useful for community events, family-oriented gatherings, and any audience that leans on messaging apps more than email.

What's next

WhatsApp delivery is live now for every event created on Ticketopolis, at no extra cost and with no setup required: it's simply part of how tickets are delivered going forward. As always, the goal is the same one behind every feature we build: fewer obstacles between a ticket being bought and an attendee actually making it through the door.

Find it. Book it. Live it. And now, get it on WhatsApp too.

Ticketopolis now generates attendee badges with built-in networking QR codes

For congresses, conferences, and expos, a ticket isn't really the end goal: getting into the room is just step one. What happens once attendees are inside, and how easily they can connect with each other, matters just as much. Starting today, organizers running this kind of event can generate attendee badges instead of standard tickets directly on Ticketopolis, with a QR code built in specifically to make networking easier.

Badges instead of tickets, where it makes sense

Not every event needs a badge, a concert or a community fair still works best with a standard ticket. But for conferences, congresses, and expos, a badge is what attendees actually wear and reference all day: name, role, company, and event access all in one place. Organizers running these kinds of events can now switch a ticket type to generate a printable badge instead, without changing anything else about how registration or check-in works.

A QR code that does more than check someone in

Every badge includes a QR code, and instead of only encoding a check-in reference, it also carries the attendee's contact information as a standard vCard: name, title, company, email, and phone, exactly as they provided it at registration. That means any other attendee can scan someone's badge and instantly save their contact to their own phone, no app required, no manually typing an email into a new contact card between sessions.

Why this matters for conferences specifically

Networking is one of the main reasons people attend a conference in the first place, and it's usually the part that depends the most on chance: whoever happens to be next to you at lunch, or whoever you manage to catch before they rush to the next session. A scannable badge removes the friction of exchanging contact information in the moment: no business cards to keep track of, no "let's connect on LinkedIn later" that quietly never happens.

Set up alongside everything else

Badge generation isn't a separate system bolted onto Ticketopolis: it works through the same registration and ticketing flow organizers already use. Attendees register the same way they always have; the organizer simply selects badge-style tickets, and Ticketopolis handles generating each attendee's badge with their networking QR code included, ready to print or display digitally at check-in.

Works with check-in you already have

Badges are fully compatible with Ticketopolis's existing QR code check-in, so staff scanning attendees in at the door use the same process as always: the badge's QR code still confirms entry, in addition to carrying the attendee's contact card for use throughout the event.

Who this is for

This is built specifically for organizers running congresses, professional conferences, trade shows, and expos: any event where attendees are there to learn from and connect with each other, not just watch something happen. If your event has ever needed a "networking hour" to manually solve this problem, badges with built-in vCard QR codes solve it automatically for every attendee, all day.

Getting started

Badge-style tickets are available now for any event on Ticketopolis. Sign up free and switch your next conference or expo over to badges in just a few minutes.

Find it. Book it. Live it. And now, connect while you're there.

Ticketopolis launches live streaming and on-demand video, powered by dailymotion

Ticketopolis now supports live streaming and video on demand for virtual and hybrid events, through a new integration with Dailymotion, and it comes at no additional cost to organizers.

One platform, from ticket sale to the broadcast itself

Until now, organizers running a virtual or hybrid event often had to stitch together a ticketing platform and a separate streaming service, then figure out how to keep the two in sync. With this integration, that gap closes: an organizer sets up their event on Ticketopolis, sells tickets the same way they always have, and the same platform hosts the live broadcast, in Full HD, with the signal restricted to whoever actually purchased a ticket. Once an event ends, that same stream can remain available as video on demand, so attendees who couldn't make the live session (or who simply want to watch it again) still get access.

How organizers get set up

Setting up a stream works the same way it does with any standard live streaming service: Ticketopolis provides a dedicated streaming server and a unique stream key for the event, ready to plug into whatever broadcasting software or hardware the organizer already uses. There's no new workflow to learn: just a server and key, same as organizers running virtual events are already used to configuring elsewhere.

No additional cost, here's how that works

Adding streaming to an event doesn't come with an extra line-item cost. Instead, it's subsidized by a short advertisement that plays when an attendee joins the broadcast, similar to how ad-supported video works elsewhere, but scoped narrowly to the moment someone joins rather than interrupting the event itself. Organizers on the Premium plan have the option to remove that ad entirely, for events where an uninterrupted, fully branded experience matters more.

Built for events, not just video

Because the stream lives inside the same event page attendees already bought their ticket through, it's built around what an event actually needs rather than being a generic video player bolted on. Access stays tied to the purchase: a ticket unlocks the stream for the person who bought it, without the signal getting passed around or reused across multiple devices, so the same protections organizers rely on for in-person check-in carry over to a virtual audience.

Who this is for

This is aimed squarely at organizers running virtual and hybrid events: conferences with a remote track, festivals streaming a stage to people who can't attend in person, webinars, and any event where part of the audience is joining from somewhere other than the venue. For hybrid events specifically, it means one ticket type and one platform can serve both the in-person and the remote audience, rather than running two separate systems side by side.

Available now

Live streaming and on-demand video are available today for any event on Ticketopolis, at no additional cost beyond the short join-time ad or with that ad removed entirely on Premium. Sign up free and add a live stream to your next event alongside your regular ticket sales.

Find it. Book it. Live it. Wherever there happens to be.