Monday, June 21, 2021



For congresses, conferences, and expos, a ticket isn't really the end goal: getting into the room is just step one. What happens once attendees are inside, and how easily they can connect with each other, matters just as much. Starting today, organizers running this kind of event can generate attendee badges instead of standard tickets directly on Ticketopolis, with a QR code built in specifically to make networking easier.

Badges instead of tickets, where it makes sense

Not every event needs a badge, a concert or a community fair still works best with a standard ticket. But for conferences, congresses, and expos, a badge is what attendees actually wear and reference all day: name, role, company, and event access all in one place. Organizers running these kinds of events can now switch a ticket type to generate a printable badge instead, without changing anything else about how registration or check-in works.

A QR code that does more than check someone in

Every badge includes a QR code, and instead of only encoding a check-in reference, it also carries the attendee's contact information as a standard vCard: name, title, company, email, and phone, exactly as they provided it at registration. That means any other attendee can scan someone's badge and instantly save their contact to their own phone, no app required, no manually typing an email into a new contact card between sessions.

Why this matters for conferences specifically

Networking is one of the main reasons people attend a conference in the first place, and it's usually the part that depends the most on chance: whoever happens to be next to you at lunch, or whoever you manage to catch before they rush to the next session. A scannable badge removes the friction of exchanging contact information in the moment: no business cards to keep track of, no "let's connect on LinkedIn later" that quietly never happens.

Set up alongside everything else

Badge generation isn't a separate system bolted onto Ticketopolis: it works through the same registration and ticketing flow organizers already use. Attendees register the same way they always have; the organizer simply selects badge-style tickets, and Ticketopolis handles generating each attendee's badge with their networking QR code included, ready to print or display digitally at check-in.

Works with check-in you already have

Badges are fully compatible with Ticketopolis's existing QR code check-in, so staff scanning attendees in at the door use the same process as always: the badge's QR code still confirms entry, in addition to carrying the attendee's contact card for use throughout the event.

Who this is for

This is built specifically for organizers running congresses, professional conferences, trade shows, and expos: any event where attendees are there to learn from and connect with each other, not just watch something happen. If your event has ever needed a "networking hour" to manually solve this problem, badges with built-in vCard QR codes solve it automatically for every attendee, all day.

Getting started

Badge-style tickets are available now for any event on Ticketopolis. Sign up free and switch your next conference or expo over to badges in just a few minutes.

Find it. Book it. Live it. And now, connect while you're there.

Monday, June 7, 2021


You post the flyer. Your followers like it, share it, maybe buy a ticket or two. Then the sharing stops, and you're back to messaging the same few hundred people who already know your event exists. If you're a few shows into this and your list hasn't grown much since the first one, this is probably familiar.

The problem isn't your content. It's reach. Your own channels, Instagram, WhatsApp, maybe TikTok, only reach the people already connected to you, and for an independent producer or a first-time organizer, that circle is small by definition. Every event starts from close to zero awareness outside your own contacts, no matter how good the flyer is.

This is exactly what the Ticketopolis marketplace is for. Build your event page (most organizers finish the basics in under 5 minutes) and it doesn't just sit on a private link you share yourself. It can also surface in the platform's event search, on the seasonal events page when your event lines up with a holiday, and in blog content when it fits a theme the editorial team is covering that month. None of that costs extra. Discovery traffic pays the same fee as a ticket sold from your own post, depending on whether you're on Professional or Premium, so there's no reason not to make your page as findable as possible.

A few concrete things make a listing actually surface well. Start with the flyer: people should be able to read it at thumbnail size, not squint at 6 fonts crammed onto one graphic. The title matters too, it should say what the event is, not just a clever nickname only your friends recognize (an EDM night needs those three letters in it somewhere). And the basics, date, time, venue, need to be entered exactly right, because both search and seasonal placement depend on that data being accurate. Whether your event is in Mexico City, Guadalajara or Monterrey, timing helps too: Dia de Muertos in late October, Semana Santa in spring, or the Black Friday and El Buen Fin stretch into December are all moments the seasonal page leans into, so publish early enough to be featured around that window instead of getting buried in the 3 days right before it.

None of this guarantees a fixed amount of traffic. What it gives you is a real shot at being seen by people outside those who already follow you.

Treat the marketplace as a second channel, not a swap for the first. Keep posting the way you already do. Build the page so it also works for someone finding you for the first time: a stranger searching for something to do this weekend, scrolling the seasonal page, or reading a blog post about what's happening in their city. Your existing audience buys tickets today. Discovery is how next month's list gets bigger than this month's, whether you're still on the Free plan or scaling past it.

Open your Ticketopolis page right now and look at it like a stranger would. Legible flyer? Clear title? Date, time and location exactly right? Fix whatever needs fixing, sign up free now if you haven't already, and publish early enough for the marketplace to actually do its part.

Monday, May 24, 2021


Most organizers don't lack things to say about their event. They lack a sense of when to say which thing. Push the discount code too early and nobody's ready to buy yet. Mention the lineup for the first time a week out and you've wasted 2 months of attention you could have built instead. An event promotion timeline isn't about posting more, it's about matching what you say to where people actually are in their decision to come.

Weeks 8 to 6: announce before you sell

Your first move is simply telling people the event exists. Build your event page as soon as the basics are locked in, pulling it straight from your flyer or poster art so it looks finished even on day 1. This is also the moment to turn on Facebook and TikTok pixel tracking, before a single ticket sells, so every bit of early traffic to that page starts teaching the pixel who your real audience looks like.

Weeks 6 to 4: open early sales

Once the page is live, open sales to the people most likely to buy first: your list, your most engaged followers, anyone who came to your last 2 or 3 events. An early-bird email campaign works well here, and it's also the simplest moment to test a promo code for early supporters, a specific group, or a sponsor's audience, before the general push begins.

Weeks 4 to 2: the middle stretch

This is where most of your general sales should happen, and it's also where your real-time analytics earn their keep. Check how many emails are getting sent, which promo codes are actually being used, and whether the pixel-driven ads on Facebook and TikTok are converting or just collecting clicks. If one message or channel is clearly outperforming the other 3 or 4, lean into it instead of splitting your effort evenly across everything you planned back in week 8.

The final 2 weeks: last call

With 14 days left, shift the message from "this is happening" to "this is almost sold out" or "this is almost here," whichever is true. A last-call email to anyone who's shown interest but hasn't bought works harder now than it did a month ago, because the deadline is finally real to them.

The final 48 hours: the home stretch

In the last 2 days, keep it short and practical: a reminder of where to go, what time doors open, and how to find their ticket if they bought back in week 7 and forgot. Resist adding new offers this late. The goal now is making sure everyone who already said yes actually shows up.

Now what

You don't need 8 weeks of content written in advance. You need 5 moments mapped on a calendar, each with one job: announce, open sales, push, call last, remind. Sign up free now on Ticketopolis, build your event page today, and pencil in just those 5 dates. The messaging gets easier once the timeline is doing the planning instead of you.

Monday, December 7, 2020


2 days out, your to-do list stops being about planning and starts being about execution. The vendors are booked, the lineup is set, and now it comes down to making sure the people who bought tickets actually show up, and the people who haven't bought yet still can. Here's a simple timeline for those last 48 hours, built around the 3 or 4 tools you're probably already running.

48 hours out: remind people before they forget

Most no-shows aren't a change of heart, they're a forgotten plan. Send a reminder to everyone who already has a ticket, with the time, the address, and anything they need to bring, like a photo ID or a printed or digital QR code. This is also your last real window for a promo code push aimed at the 10 or 20 people who've been thinking about it but haven't bought yet. A short, time-limited code that expires in 24 hours, sent by email, gives the fence-sitters a reason to decide today instead of waiting until the event sells out or ends.

24 hours out: get the door ready, not just the stage

With 1 day left, shift your attention from selling to arriving. If you're running on-site sales for walk-ups, set up and test your point-of-sale by 6pm, so the first transaction of the night isn't also the first time anyone's touched the hardware. Test your QR code check-in process too, with at least 2 scanners if you have them. Scan a sample ticket, confirm it marks as used, then try scanning that same code a second time and confirm it gets caught. A check-in process that works smoothly is invisible to your attendees. One that doesn't is the first impression of your event.

Check your real-time sales numbers again at this point, not to panic over what you can't change in a day, but to get a rough read on how many people to expect, whether you need 2 staff at the door or 4, and whether you've got room for a few more walk-ups or should plan to turn people away.

Morning of: one last check, then let it run

On the day itself, do a final pass rather than a new push. Confirm your event page still shows the correct time and address. A surprising share of last-minute questions, maybe 1 in 10, are just people re-checking details they already have. Make sure whoever's running the door has access to the check-in system and knows what a valid scan looks like versus an error. If staff are handling cash or card payments on-site, confirm they know today's prices and that any day-of promo codes are switched off, so nobody gets an unintended discount at the door.

By the time doors open, your job isn't to keep selling. It's to make sure the selling you already did turns into a smooth arrival. A clear reminder sent 48 hours out, a check-in flow tested 24 hours out, and one last look at the numbers the morning of are what separate a chaotic door from a calm one.

If you've got an event coming up in the next few days, sign up free now if you haven't already, it takes under 5 minutes, and run through this checklist tonight: test 1 QR scan, send 1 reminder, and check your numbers once before you turn in.

Monday, November 23, 2020


The lights come up, the crowd files out, and ticket sales stop right along with them. That's the moment most organizers treat as the end of the story. It isn't. The recording sitting on a laptop for the next 3 weeks, untouched, could still be worth something to people who never bought a seat.

Think about who actually wants that recording: a corporate attendee who had a conflict during your conference's keynote, a fan 2 states away who couldn't travel for the concert but would pay to watch the set later, or a student who missed 1 of your course's live sessions but still needs it. None needed the room. They needed access, and access is something you can still sell after the doors close.

Here's why that matters. The hardest part of running an event, planning it, promoting it, pulling it off, is already done by the time it ends. Selling the recording afterward isn't a new project. It's a second sale built on work you already paid for. For a conference, that's session recordings for anyone who registers after the fact. For a concert, it's the full set for people outside your city. For a course, it's the extension that was always meant to be watched more than once.

What decides whether this actually works is choosing to film before the event starts, not after it ends. Plan a clean camera angle and decent audio in advance, and you'll know which 2 or 3 moments from the show will carry the most value on their own.

Once you have it, selling access works the same way your live ticket did. On Ticketopolis you set up a separate ticket type for the on-demand version of your event, price it on its own terms, and deliver it the way you deliver any ticket: by WhatsApp or email. It doesn't matter whether you're on the Free plan, Professional, or Premium. The on-demand ticket runs through the same account, the same event page, and the same payment options, that got people into the room the first time.

Promoting the replay is where the marketing tools earn their keep. Facebook and TikTok pixel tracking, built for selling your live tickets, work the same way for retargeting the people who clicked but didn't buy in the 48 hours before the event. Post the recording within 24 hours, not 24 days, and that same audience becomes your easiest sale.

Ticketopolis was built by a team with more than 15 years in event ticketing. That 15-year head start is part of why the on-demand ticket lives right next to your 3 regular ones instead of somewhere separate. Your event isn't just the venue for 1 night. It's everything you built to make that night happen, worth selling at least twice.

If your next event is already on the calendar, don't wait until the last session to decide you want a recording. Set up the on-demand ticket type now, pick how you'll film it, and sign up free with Ticketopolis. Building the event page takes under 5 minutes, and from there your live and on-demand sales run side by side.

Monday, November 9, 2020


Running a recurring event, whether it's a 1-day meetup or a 2-day festival every year, a conference every month, or an expo every 6 months, means doing the same unglamorous tasks over and over. If you're a solo organizer or part of a small team, you already know where your week actually goes: not into making the event better, but into chasing ticket requests, chasing payments, and chasing your own sales numbers in a spreadsheet that's never quite up to date.

That's the problem event management automation software solves, and it's worth comparing a typical week before and after you have the right tools in place.

Before: a typical week

By Monday, a bank transfer someone sent you directly on WhatsApp still needs to be matched to a name and marked as paid by hand. By Tuesday, a buyer is asking where their ticket went, because you haven't had a free hour to send it yet. On Wednesday you open a spreadsheet to check how many of your 3 ticket types, general, numbered, or zoned, are left in each category, and the numbers don't match what you remember selling. By Thursday there's a purchase that looks off, maybe a duplicate, maybe a bank transfer that doesn't match the buyer's name, and you won't know for sure until Friday, if you catch it at all.

None of this is event planning. It's unpaid, invisible overhead, and it scales badly: the more tickets you sell, the more of this piles up on your plate.

After: what automation takes off your plate

With Ticketopolis, that same week looks different. When someone buys a ticket, the platform deliver it automatically the moment the payment clears, so there's no "where is my ticket" message to answer on Tuesday. Automatic fraud detection reviews purchases as they come in and flags the ones worth a second look, instead of leaving you to eyeball every transaction yourself. Instead of a Wednesday spreadsheet session, a real-time analytics dashboard shows exactly how many tickets have sold, by type, as it happens, and QR code check-in confirms who's walking through the door, even on a Saturday evening rush. Buyers can also pay across all payment options, without you reconciling any of it by hand.

The same automation extends into marketing. Promo codes apply themselves at checkout, email campaigns go out on schedule, and purchase data feeds pixel tracking for Facebook and TikTok ads automatically, instead of you exporting a buyer list by hand every time you want to run an ad.

More than 15 years of organizing experience shaped this approach to Ticketopolis automation: it targets the steps that actually eat your week, not the ones that look good in a demo. Setting up automatic ticket delivery on an event page takes under 5 minutes, which matters when you're doing it between a dozen other tasks.

A short self-audit

Before deciding what to automate, it helps to know where your time actually goes. Over the next 7 days, keep a running count: ticket messages answered by hand, spreadsheet checks, and purchases reviewed manually because something seemed off. If you can't answer those by Sunday night, that's a sign your process runs on memory rather than a system built to handle it.

You don't need exact figures to see the pattern, just a rough sense of how much of your week goes to admin versus actual organizing.

Start small, keep growing

You don't have to automate everything at once, and you don't have to pay for more than you need. A Free plan covers your first events, while Professional and Premium tiers, add more automation and support once your operation is ready for it. Start with ticket delivery and fraud review, the 2 tasks that cause the most back and forth with buyers, then build from there as your event grows.

If admin work is eating more of your week than the event itself, it's worth testing what a platform built to automate it can take off your plate. Sign up free now and see what changes by next Monday.

Sunday, October 25, 2020



Ticketopolis now supports live streaming and video on demand for virtual and hybrid events, through a new integration with Dailymotion, and it comes at no additional cost to organizers.

One platform, from ticket sale to the broadcast itself

Until now, organizers running a virtual or hybrid event often had to stitch together a ticketing platform and a separate streaming service, then figure out how to keep the two in sync. With this integration, that gap closes: an organizer sets up their event on Ticketopolis, sells tickets the same way they always have, and the same platform hosts the live broadcast, in Full HD, with the signal restricted to whoever actually purchased a ticket. Once an event ends, that same stream can remain available as video on demand, so attendees who couldn't make the live session (or who simply want to watch it again) still get access.

How organizers get set up

Setting up a stream works the same way it does with any standard live streaming service: Ticketopolis provides a dedicated streaming server and a unique stream key for the event, ready to plug into whatever broadcasting software or hardware the organizer already uses. There's no new workflow to learn: just a server and key, same as organizers running virtual events are already used to configuring elsewhere.

No additional cost, here's how that works

Adding streaming to an event doesn't come with an extra line-item cost. Instead, it's subsidized by a short advertisement that plays when an attendee joins the broadcast, similar to how ad-supported video works elsewhere, but scoped narrowly to the moment someone joins rather than interrupting the event itself. Organizers on the Premium plan have the option to remove that ad entirely, for events where an uninterrupted, fully branded experience matters more.

Built for events, not just video

Because the stream lives inside the same event page attendees already bought their ticket through, it's built around what an event actually needs rather than being a generic video player bolted on. Access stays tied to the purchase: a ticket unlocks the stream for the person who bought it, without the signal getting passed around or reused across multiple devices, so the same protections organizers rely on for in-person check-in carry over to a virtual audience.

Who this is for

This is aimed squarely at organizers running virtual and hybrid events: conferences with a remote track, festivals streaming a stage to people who can't attend in person, webinars, and any event where part of the audience is joining from somewhere other than the venue. For hybrid events specifically, it means one ticket type and one platform can serve both the in-person and the remote audience, rather than running two separate systems side by side.

Available now

Live streaming and on-demand video are available today for any event on Ticketopolis, at no additional cost beyond the short join-time ad or with that ad removed entirely on Premium. Sign up free and add a live stream to your next event alongside your regular ticket sales.

Find it. Book it. Live it. Wherever there happens to be.